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UPI SAFETY

What do we do when the National Payment Corporation of India ask us to do a Pan-Bharat campaign on UPI safety? We create comms that are retweeted by the finance minister of the country herself!

24 years, 3 continents, 12 disciplines and multiple brands across sectors later I have just one philosophy in life - EVERYTHING IS CONSTANTLY CHANGING. But beyond people, technology, stimuli, roi, desire and ambition is one, very important, very relevant word - belief. Belief in the power to speak - Human to Human, Whether it is for a brand, or a cause.
Tell me something is impossible and I'll do it. Have done it. Am doing it. Including coming back from the dead - TWICE.
In between have been comms - words, moving images, experiential, experimentals. Launches, relaunches, awards, rewards and every day learnings from brand stewards.
My name is J and I love bringing brands and people, to life.

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