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AL YASRA FASHION - A TOTAL BRAND REVAMP

AL YASRA Fashion is Kuwait's top holding company for Luxury and fashion. Our revamp for them spanned PR, Experiential, Tech, Influencer and pure Storytelling to completely change perception of an old fashioned Franchisor house in the middle east. Here are some swatches.

24 years, 3 continents, 12 disciplines and multiple brands across sectors later I have just one philosophy in life - EVERYTHING IS CONSTANTLY CHANGING. But beyond people, technology, stimuli, roi, desire and ambition is one, very important, very relevant word - belief. Belief in the power to speak - Human to Human, Whether it is for a brand, or a cause.
Tell me something is impossible and I'll do it. Have done it. Am doing it. Including coming back from the dead - TWICE.
In between have been comms - words, moving images, experiential, experimentals. Launches, relaunches, awards, rewards and every day learnings from brand stewards.
My name is J and I love bringing brands and people, to life.

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